Facebook Posts a Loss but Makes Gains on Mobile Ad Revenue
Posted: 10/24/2012 | By: Jessica Guynn | Los Angeles Times
SAN FRANCISCO — Wall Street called on Facebook Inc. to show it can make money from mobile, and Facebook got the message.
In swinging to a third-quarter loss of $59 million, the social networking giant for the first time disclosed how much revenue it took in from mobile advertising, reassuring investors that Facebook is figuring out how to capitalize on its growing numbers of users on smartphones and tablets.
In swinging to a third-quarter loss of $59 million, the social networking giant for the first time disclosed how much revenue it took in from mobile advertising, reassuring investors that Facebook is figuring out how to capitalize on its growing numbers of users on smartphones and tablets.