Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads
Posted: 4/16/2013 | By: Cotton Delo | AdAge
Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million daily business out of the gate -- if its asking price is met.
The social network still hasn't finalized the format of the video ads, but it's been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.
The social network still hasn't finalized the format of the video ads, but it's been shopping the product around to agencies, looking to lock down commitments for the first available slots in June or July, according to three executives briefed on the product.