Facebook Starts Automating Home-Page Ad Buying
Posted: 7/16/2012 | By: Cotton Delo | AdAge.com
Two months after announcing it would automate the buying of premium ads that appear on user home pages and in their news feeds, Facebook has opened the floodgates.
Starting today, Facebook will make premium inventory available through its self-serve Power Editor tool and to third-party Facebook ad sellers like Blinq Media, TBG Digital and AdParlor. These "premium ads" are the ones that appear on the right rail of a user's news feed as opposed to a users' profile page.