Five Ways Media Companies Can Build Paywalls Around People Instead of Content
Posted: 2/11/2013 | By: Mathew Ingram | paidContent
With a few exceptions, the paywalls and subscription plans that have been erected by hundreds of newspapers and other publications over the past year share one quality — namely, they ask readers to pay a single amount for everything that is published, regardless of what those readers are interested in. What else could these publications do? Here’s one suggestion: Why not monetize individual writers? Doing do could build stronger relationships with readers that would create more long-term value, and possibly prevent some star writers from going the Andrew Sullivan route.