For Publishers, Social Media Still Stingy on Monetization
Posted: 12/17/2012  |  By: Nat Ives | Ad Age
Atlantic Media this month plans to introduce a new opportunity to its clients: Twitter ads. The publisher will be able to target advertiser messages in several Twitter apps to @TheAtlantic's 190,000 or so followers, as well as a broader group chosen based on keywords and people they follow.