For The New York Times, India Ink Is a Step Toward Figuring Out How to Please a Global Audience

Posted: 6/6/2012  |  By: Adrienne LaFrance | Nieman Journalism Lab

The New York Times may have a city in its name, but its reach has long been much broader. The birth of a national edition in 1980 and a big push in the 1990s cemented its spread far beyond the tri-state area, and of course the Internet has pushed that reach around the globe. Now an established worldwide player, the Times, like other major news organizations, is trying to figure out its place in the international mediascape.