GateHouse Media to Use MediaSpan to Manage Advertising and Circulation Throughout Community Newspaper Group
ANN ARBOR, MI (September 17, 2012) – MediaSpan, the leader in advertising, circulation and editorial content management solutions for the media industry, announced today that GateHouse Media, Inc. (GateHouse Media) has selected MediaSpan’s AdManagerPro and CirculationPro systems as their advertising and circulation content management solution for their entire community newspaper group. MediaSpan will deploy the cloud versions of their solutions to 70 dailies and over 200 weeklies within GateHouse Media.
“GateHouse was looking to work with someone who clearly understood the needs of our community publications and whose solutions allowed our users the ability to easily access their data from anywhere at anytime. AdManagerPro and CirculationPro both offer the functionality, flexibility and accessibility that we require,” said Paul Ameden, Senior Vice President of Publishing Services for GateHouse Media. “MediaSpan was selected because they have a proven track record of providing these solutions to the industry.”
Prior to the initial installation, MediaSpan conducted a series of workshops with GateHouse. The focus of the workshops was to help GateHouse define and design workflows and processes that preserve the strength of the local publications while centralizing core business functions. “MediaSpan has installed systems at over 4,000 publications world-wide and we are proud to offer not only great software but the expertise and experience to advise our customers on how to best implement these solutions in their environment.” said Dan Roberts, President of MediaSpan.
CirculationPro is one of the most versatile and powerful systems on the market today. It’s simple, easy to use browser client makes managing your publications, products or electronic subscriptions a breeze. Whether a single user system, metro daily or a group consolidating across a wide geographic area, CirculationPro can easily scale to meet your needs.
AdManagerPro® is a full featured advertising system that lets you easily create, schedule, bill and output content for traditional and non-traditional media channels. In addition, AdManagerPro®’s CRM tools gives your sales team the power to manage their customers, generate sales lists and even create and deliver email campaigns. Featuring a simple browser-based interface AdManagerPro® gives your users access to the system from any modern browser and cuts hardware and IT costs. AdManagerPro® is available as a SaaS or self hosted solution.
GateHouse Media, Inc., headquartered in Fairport, New York, is one of the largest publishers of locally based print and online media in the United States as measured by its 78 daily publications. GateHouse Media currently serves local audiences of approximately 10 million per week across 21 states through hundreds of community publications and local websites.
MediaSpan Group, Inc. (www.mediaspangroup.com
) powers digital content management, online marketing, advertising and business productivity solutions for the world's leading media companies including Sun Media, Advance Publications, MediaNews, Paxton, Heartland and Radio One. With more than 4,000 local newspaper, radio, and television properties relying on its solutions, MediaSpan is the world’s largest network of local media companies and media consumers.
Headquartered in Ann Arbor, MI, MediaSpan has development, support and sales offices worldwide including Melbourne, FL, New York City, London, UK and Irvine, CA.