Gawker Reverses Course on Ad Exchanges
Posted: 11/1/2013 | By: Jack Marshall Digiday
The list of publishers shunning ad exchanges is thinning rapidly.
Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened up a private marketplace of its own in recent weeks as part of what it calls a “strategy shift.” Previously, Gawker said advertisers could only buy inventory directly from one of its salespeople.