Global Mobile Advertising Topped $8.9B & Jumped 83% in 2012, Thanks to a Global Smartphone Boom
Posted: 7/9/2013 | By: Om Malik | GigaOM
Wow, never thought those accidental clicks on ads on your smartphones are going to turn into a mega-billion dollars business! Jokes aside, the shift to mobile is reshaping the business landscapes and advertising isn’t any different.
According to data released by the US Interactive Bureau (IAB), IAB Europe and IHS, a research company, the worldwide mobile advertising revenues hit $8.9 billion in 2012, up about 82.9 percent over 2011 revenues of $4.3 billion.