Guardian CEO Outlines Digital Future of News and Media Industry
Posted: 10/15/2012 | By: Padraic Ryan | The Guardian
Print still accounts for 70% of the Guardian's revenues, according to its chief executive. Speaking at the Guardian Media Network's
Future of Digital Media event, held in conjunction with the Institute
of Chartered Accountants of Scotland (ICAS), Andrew Miller said that the
yield on digital was still "way, way lower than newspaper".
is fantastic, [with] fantastic opportunities, but only 30% of our
revenues come from digital format. So, to say we can sustain a business
for a long time with a high level of journalists with this mix of
revenue is very, very difficult."