Hashtags Boost Online Brand Visibility
Posted: 7/19/2013  |  By: Chris Marentis | MediaPost
Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal -- particularly given their effectiveness in boosting a campaign’s online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local Web sites and brick-and-mortar locations, hashtags and active participation in social conversations are a must.