Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites
Posted: 6/27/2012 | By: Jason Del Rey | AdAge.com
Another big magazine company is looking to ad tech to make its online ad inventory more valuable.
Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad exchanges, Hearst Magazines' digital unit -- Hearst Digital Media -- is starting to work with an ad-tech vendor on its own exchange.
Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad exchanges, Hearst Magazines' digital unit -- Hearst Digital Media -- is starting to work with an ad-tech vendor on its own exchange.