How Latest News on Your Phone is Growing Canberra Times Audiences
Posted: 4/21/2014 | By: The Canberra Times
The Canberra Times mobile audience has grown by 43 per cent,
the fastest growth among major newspaper brands, according to new
industry data showing digital content driving the rising readership of
Canberra's No. 1 news source.
Figures released this week from the latest Enhanced Media Metrics Australia (emma) survey show total masthead readership of The Canberra Times increased to 716,000 readers in February.
Total masthead readership has grown 10 per cent since emma was launched
in June last year. The survey tracks the audiences of newspaper brands
across print, online, mobile and tablet.