How Mobile Coupons Could Clip Newspapers
Posted: 2/5/2013 | By: Alan D. Mutter | Newsosaur
The
rapidly expanding adoption of mobile couponing is poised to become a
major challenge to one of the most profitable and important revenue
streams remaining for newspapers: preprint advertising circulars.
The good news for publishers at the moment is that newspapers carry 90% of the printed coupons issued annually by consumer-products companies in the United States, according to a mid-2012 survey by NCH Marketing Services, a division of the Valassis direct-mail company that serves as a clearinghouse for many of the billions of coupons redeemed every year. NCH says 305 billion coupons were issued in 2012.
The good news for publishers at the moment is that newspapers carry 90% of the printed coupons issued annually by consumer-products companies in the United States, according to a mid-2012 survey by NCH Marketing Services, a division of the Valassis direct-mail company that serves as a clearinghouse for many of the billions of coupons redeemed every year. NCH says 305 billion coupons were issued in 2012.