How Publishers Disclose Advertising Content
Posted: 6/27/2013 | By: Josh Sternberg | Digiday
When it comes to advertising content (aka sponsored content), publishers are still feeling out how to properly disclose what exactly it is that readers are seeing.
This has fueled debate that advertising content is not clear to users. Digiday looked at several publishers that generate revenue through creating content for advertisers. Each has a devoted link somewhere on its site with its content guidelines.