How Yahoo is Offering 'Contextually Relevant Ads' for Publishers
Posted: 10/1/2012  |  By: Rachel McAthy | journalism.co.uk
Yahoo last week announced it had joined with Media.net to offer a new program which enables publishers "to create and customize ad units that display relevant text ads from across the Yahoo Bing network".

In a release, the companies outline that the programme "is designed to work for websites that have premium content, where placing contextually relevant ads could result in high user-engagement rates".