How Yahoo is Offering 'Contextually Relevant Ads' for Publishers
Posted: 10/1/2012 | By: Rachel McAthy | journalism.co.uk
Yahoo last week announced
it had joined with Media.net to offer a new program which enables
publishers "to create and customize ad units that display relevant text
ads from across the Yahoo Bing network".
In a release, the companies outline that the programme "is designed to
work for websites that have premium content, where placing contextually
relevant ads could result in high user-engagement rates".