How the Presidential Candidates Use the Web and Social Media
Posted: 8/15/2012 | By: Journalism.org
If presidential campaigns are in part contests over which candidate masters changing communications technology, Barack Obama on the eve of the conventions holds a substantial lead over challenger Mitt Romney.
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.