How to Take Control of Your Company’s Social Destiny in 2013
Posted: 12/28/2012 | By: Jon Siegal | VentureBeat
As the Great Facebook Debate over the past few months has made clear, in 2013, reaching your fans and followers at scale will require paid promotion.
Meanwhile, the thrill of counting likes, comments, and retweets has
faded, and businesses want to see a real return on their investment.
Marketers everywhere are asking how much they should continue to invest
in building out and engaging with their social audiences.