HuffPost Takes More Control of Destiny With New Ad Staff Separate From AOL
Posted: 12/12/2013 | By: Lucia Moses | AdWeek
The Huffington Post is increasingly looking like a stand-alone business at AOL.
The site got a new CEO in Jimmy Maymann a year ago, and before that, Arianna Huffington took control of some business functions that previously had been handled by the parent. Now, the closely watched news and aggregation site is creating a big, stand-alone ad sales force to double down on premium advertising.