IPad Apps Make Room For Content, Visuals

Posted: 1/3/2012  |  By: Michael Depp | NetNewsCheck.com

Anticipating an uptick in tablet usage and an opportunity to grow its subscriber base and offer more content within its publications, Hearst Newspapers has rolled out a series of iPad apps for its four major dailies. The apps, which share the same architecture and functionality, debuted with the San Francisco Chronicle in June, followed by the Houston Chronicle, San Antonio Express-News and the Albany (N.Y.) Times-Union.

Hearst already offers iPhone and Android apps for its dailies, but Karen Brophy, VP of digital development at the company, said the internally-developed iPad app greatly enhances the user interface, maximizing the tablet’s capacity for stunning visuals and its room for expanded content.