In Upgrade, Google Adds to Model for Mobile Marketing
Posted: 3/7/2013  |  By: Stuart Elliott | New York Times
Google executives, declaring themselves pleased with the results of an unusual advertising initiative last year, are bringing out a Version 2.0, again teaming with agencies and marketers to try demonstrating that technology is not incompatible with traditional Madison Avenue sales strategies like emotional storytelling.       

The 2013 version of the initiative is to be announced on Thursday as a gaggle of Googlers gets ready for the annual South by Southwest Interactive Conference and Festival in Austin, Tex.