Increase in Digital Sales Allays Decline in Newspapers
Posted: 8/9/2012 | By: Clare Kermond | The Sydney Morining Herald
Australia's newspapers have again recorded disappointing circulation
and readership figures, with overall weekday circulation down by 5.7 per
cent year-on-year. But digital sales have provided some positive news,
with many publications recording double-digit growth.
Fairfax, which is continuing its strategy of stripping out unprofitable newspaper sales, has recorded the biggest falls in print. According to the Audit Bureaux of Australia, weekday circulation of The Age is down 14 per cent year-on-year, with Saturday down 13.2 per cent.
Fairfax, which is continuing its strategy of stripping out unprofitable newspaper sales, has recorded the biggest falls in print. According to the Audit Bureaux of Australia, weekday circulation of The Age is down 14 per cent year-on-year, with Saturday down 13.2 per cent.