La Presse Makes a Big Bet on the Future of News
Posted: 4/18/2013 | By: Steve Ladurantaye | The Globe and Mail
La Presse is making a $40-million bet on the future of news, hoping
that readers and advertisers will embrace a new tablet edition that
could one day replace its printed newspaper.
The Montreal-based daily unveils its new digital edition today, the result of 2 1/2 years of research and development that has seen the 129-year-old newspaper add more than 100 journalists to its newsroom at a time when others across North America are shedding staff.
The Montreal-based daily unveils its new digital edition today, the result of 2 1/2 years of research and development that has seen the 129-year-old newspaper add more than 100 journalists to its newsroom at a time when others across North America are shedding staff.