Lessons From The Dallas Morning News’s Failed Paywall
Posted: 10/2/2013  |  By: Ryan Chittum | Columbia Journalism Review
In May 2009, Dallas Morning News publisher Jim Moroney told the Senate that a paywall didn’t make sense for his newspaper unless everybody else did one too:
 
if The Dallas Morning News today put up a paywall over its content, people would go to the Fort Worth Star-Telegram.