LifeStreet's mobile self-service publisher portal, mobile developers
now gain access to the industry-leading monetization engine, RevJet,
which actually increases the value of their ad impressions. RevJet uses
"universal object serving" technology to break advertising down into
granular revenue-impacting "visual objects" such as text and images and
"logical objects" such as ad placements and targeting algorithms. RevJet
then deploys those objects into ads and landing pages, which are
rapidly created, tested and further optimized until the system creates
finely tuned, revenue-maximizing display ads. This process of rapid and
perpetual testing and optimization enables LifeStreet to deliver higher
payouts to developers and more effective campaigns for advertisers.
the long-time leading ad provider for Facebook app developers,
LifeStreet is a developer's best friend. We provide developers with
excellent monetization and the fastest payments in the industry. In
addition, we believe that developers should get to decide how to run
their businesses, whether that means connecting to LifeStreet with an
SDK or opting for an easy integration through a leading mediator like
MoPub," said Mitchell Weisman, founder and CEO of LifeStreet Media.
"Today, with the launch of our new mobile self-service portal, we hand
the monetization power of the RevJet platform directly to mobile
developers. Finally, mobile developers truly can make money –- lots of
it –- through highly effective display advertising."
The company's mobile self-service publisher portal gives developers
the flexibility to choose how to work with LifeStreet: depending on the
developers' previous technology investments, they can download
LifeStreet's software development kit (SDK) or directly link to the
major industry mediators and exchanges. For example, the company
directly links to leading mobile ad serving platforms such as MoPub,
AdMob and Burstly. Leveraging the simple set up, developers can deploy
ads within minutes without modifying their underlying code. This allows
developers to focus on their core business -- making great apps -- while
quickly and seamlessly monetizing their offerings.
LifeStreet boasts the fastest payouts in the industry, with a net 15 payment period. Net 30 is the industry standard.
new mobile self-service portal places developers directly in the
driver's seat in terms of monetization solutions: they can test
everything –- both direct and indirect options -- and see what works
best for their business.
Through a highly limited private beta
program introduced earlier this year, 50 mobile app developers have
already experienced the RevJet difference. With today's launch,
LifeStreet plans to mirror the success achieved by the thousands of
Facebook developers benefiting from direct access to RevJet.
According to Pat Toulouse, President of Ratrod Studio, creator of the #6 iOS ranked1 Drift Mania Championship
games, "Working with LifeStreet to monetize our mobile apps has been a
very positive experience. They deliver top payouts, and the integration
process within our proprietary mediation platform was very
straightforward. Their customer support
has been top notch and very helpful. Being able to access real-time
data anytime and getting paid so quickly have been real bonuses."
Jonathan Chew, Analyst with East Side Games Studio,
writes that "East Side Games has been using LifeStreet's social
publisher portal for almost two years, and we're delighted with the
results. We've generated top payouts for our ad inventory, and working
with the company has been great. The portal is so easy to use that we've
been able to deploy ads onto our sites quickly and easily. Thanks to
the customizable reporting function, we can generate real-time reports
anytime, allowing us to make changes as necessary to maximize
monetization. The portal is so robust that we'd almost never need to
talk to an account manager, though it's a nice bonus that when we do
want a real person, she responds almost immediately. In short, we've
been happy with both the monetization results and the experience of
working with LifeStreet. Mobile publishers should be thrilled to be
gaining access to this powerful app monetization tool."
The mobile self-service portal also provides the following benefits to app developers:
— 24/7 customer service
— Customizable real-time reporting
— Intuitive user interface
There are nearly two million mobile apps available in the Apple App Store and in Google Play, and many of those apps are free. Advertising is a dominant monetization option for those developers and is the only mainstream option for monetizing users who don't acquire virtual goods or update to paid versions of apps.