Local Newspapers Scramble for Native Ad Strategies
Posted: 9/30/2013 | By: Josh Sternberg | Digiday
The native-ad push isn’t just for the big boys: teetering local newspapers are rushing to adopt the latest online ad gambit.
The Chicago Sun-Times, San Francisco Chronicle and Cape May County (N.J.) Herald all have dabbled in some form of native advertising. Here’s a Naperville (Ill.) Sun sponsored post, about the historic lighthouses of Lake Michigan, brought to you by Port Washington Tourism.