Making a Case for HTML5 Investment
Posted: 7/2/2012 | By: Rob O'Regan | eMediaVitals.com
HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment.
At last week’s MPA Digital: Technology conference in New York, media executives and vendors discussed HTML5’s potential and some of the early lessons they’re learning from their HTML5 projects. The consensus: HTML5 enables publishers to maximize resources as content distribution expands across an ever-expanding variety of tablets and smartphones.