Marketers Slow To Embrace Hispanic Digital Media
Posted: 10/16/2012 | By: Steve McClellan | MediaPost
Are marketers bad at math?
The question arose in the context of an ID Media-sponsored panel session Thursday that explored Hispanic media issues and the growing Latino population in the United States.
A pair of startling statistics was presented at the opening of the session: 16% of the U.S. population is currently Latino, while only 1% of U.S. marketing dollars are targeted toward reaching that population.
The question arose in the context of an ID Media-sponsored panel session Thursday that explored Hispanic media issues and the growing Latino population in the United States.
A pair of startling statistics was presented at the opening of the session: 16% of the U.S. population is currently Latino, while only 1% of U.S. marketing dollars are targeted toward reaching that population.