Matter Faces Familiar Challenges in Crafting a New Web Experience
Posted: 11/27/2013 | By: Anna Li | Poynter
While most online news outlets worry about their mobile-first strategy, Matter is trying to create a web-first reading experience. It doesn’t publish a print edition, present a bundled collection of news articles or host advertisements. It has no pop-ups, banners or complicated navigation menus — just a clean, lightweight layout that lets the story stand on its own.