Boston, MA – (January 25, 2012) – Mediaspectrum, Inc.® today extended its leadership role in Digital First enablement for media companies with the release of Adrenalin 2.0, a Cloud platform for managing complex multimedia content, advertising and subscriptions. Adrenalin automates mobile news, publishing and commerce for today’s rapidly-growing digital readership, especially in highly-desired demographic segments.
"Outdated and fragmented technology systems are largely responsible for slowing down publishers’ digital transformations—and their ability to reach profitable audiences," said Scott Killoh, CEO at Mediaspectrum. "We know from McKinsey that digital news consumption has risen from 60 to 72 minutes in the last four years, primarily driven by readers under the age of 35. Adrenalin’s proven and sophisticated architecture enables publishers to consolidate, manage and target their tablet and mobile editions from within a single solution. Ours is the complete, future-proof strategy to deliver premium digital content for optimal sales and new revenue."
Adrenalin 2.0 now incorporates more robust ad serving and tracking. This allows for advanced analytics, tracking reading behavior on editorial as well as advertising, in both online and offline modes. Publishers can aggregate this new level of reader data in real-time as a way to more accurately target digital content and advertising, driving both relevance and revenue growth. In addition, the new releases’ advanced content management now bundles multiple publications within a single app, and supports Android as well as Apple subscription services.
Publishers adopting the Mediaspectrum platform experience significant savings that can be channeled into digital development, building new and rapidly growing sources of revenue:
- In December, Trinity Mirror announced plans to create 20 new digital roles, including at least ten jobs for journalists. Aided by the Mediaspectrum platform, the UK newspaper publisher of 5 nationals, 70 regional and 500 digital products – dramatically reduced pre-press costs. According to the company, "We’re accelerating from a newspaper business into a multimedia business. The new structure will be far more agile, allowing the business to quickly grasp the opportunities that will drive and diversify digital growth."
- Mediaspectrum’s platform solved Morris Publishing Group’s most critical business requirements— from news reader applications to content management to advertising to digital subscriptions—all from within its single, consolidated solution. A Morris spokesperson observed, "After installing this new front-end system that integrates everything into one system, content can be delivered efficiently to any platform. We take the savings from these efficiencies and put it into digital."
Mediaspectrum’s Cloud Computing Platform is the premier solution for addressing all aspects of multi-channel advertising and editorial content management. We provide a unique environment that encourages media companies to consolidate their legacy solutions into a single, Web-based platform. The Mediaspectrum platform currently helps some of the world’s leading media companies—including the Washington Post, Tribune Company, USA Today and Trinity Mirror—to increase ad revenues, manage content, streamline processes, and improve customer experience. Our products are easy-to-use, fast to deploy, and target every form of print and digital media. Mediaspectrum is headquartered in Burlington, MA and can be found on the Web at http://www.mediaspectrum.net.