More Tablet Owners Want Free Apps, With Ads, Instead of Paid
Posted: 6/19/2012 | By: Jason Del Rey | AdAge.com
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.
A new study commissioned by the Online Publishers Association found that 54% of tablet users prefer free, ad-supported apps over paid ones, up from 40% a year ago.