Most Firms Not Measuring Returns from Social Media
Posted: 10/2/2013  |  By: Eileen Yu | ZDNet
Some 18 percent of companies have reported negative returns from their social media investments, while 38 percent say they see benefits from such efforts. However, 44 percent do not even have mechanisms in place to measure the impact of social media activities. 

Companies that spent more in social media reported higher returns.