NAA Research Reveals US Consumers Rely on Newspaper Media When Making Purchase Decisions
Posted: 5/8/2013 | By: Newspaper Association of America
Arlington, Va. – More than 8 in 10 adults – 81 percent – took action
in the past month as a result of seeing a newspaper ad, new research
from the Newspaper Association of America shows. More than half made an
actual purchase.
“How America Shops and Spends 2013,” conducted for NAA by Frank N. Magid Associates, measures patterns of behaviors in U.S. consumers, including advertising media usage for shopping and purchasing, the role of newspaper media in purchase decisions, the use of preprints and coupons, and online shopping actions.
“How America Shops and Spends 2013,” conducted for NAA by Frank N. Magid Associates, measures patterns of behaviors in U.S. consumers, including advertising media usage for shopping and purchasing, the role of newspaper media in purchase decisions, the use of preprints and coupons, and online shopping actions.