Native ads: The Digg Way
Posted: 8/5/2013  |  By: Josh Sternberg | Digiday
For most publishers  entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content.
Not so much at Digg, the social-news platform bought and revived by digital media holding company Betaworks. At Digg, for the past seven months, editorial staffers have been hip deep in crafting its new ad products.