New Ad Tools From Google

Posted: 4/19/2012  |  By: Tanzina Vega | New York Times

For advertisers, doing business on the Web is all about quantifying the clicks and impressions their ads generate. On Wednesday, Google hopes to expand that by announcing a suite of Web analysis products that it will offer to marketers who want more insight into how well their ads are performing.

The goal, said Neal Mohan, vice president of display advertising at Google, is to encourage big brands to spend more money on digital advertising campaigns.