New Facebook Data: Be Topical, Ask Questions, And Tell Jokes To Win Audience
Posted: 1/27/2012  |  By: Justin Ellis | Nieman Journalism Lab
Write about current affairs. Add in a little commentary (or a question). And, for the love of all that is holy, include a link.

Those are three of the takeaways from some new data that Facebook just released on the use of its Subscribe feature —  the social network’s way to let journalists and readers connect without broaching the knotty issue of “friending.”