New JC Penney Approach Holds Lessons for Newspapers

Posted: 2/15/2012  |  By: Kathleen Coleman | INMA

If you can get beyond the screaming women in the television commercials, take a minute to tune in and listen to what JC Penney is attempting: to radically change the way customers shop their stores and digital sites. 

The company's approach is research-based and puts the four Ps — pricing, promotion, presentation, and product — front and center. And underlying the key tenets of JC Penney's changes are object lessons for newspaper companies.