New Quality Online ‘Newspaper’ Without Ads Planned for Dutch Market
Posted: 3/28/2013 | By: Peter Cluskey | The Irish Times
A new quality online “newspaper” due to launch in
Amsterdam in September has raised more than €1 million in just eight
days from subscribers willing to pay in advance for what it describes as
“slow journalism” – in-depth news analysis, entirely free of
advertising.
As newspapers all over the world struggle to cut costs, increase advertising revenue and generate income using website paywalls, the backers of De Correspondent are using an entirely new model – appealing over the heads of advertisers directly to readers who value quality journalism above all.
As newspapers all over the world struggle to cut costs, increase advertising revenue and generate income using website paywalls, the backers of De Correspondent are using an entirely new model – appealing over the heads of advertisers directly to readers who value quality journalism above all.