New York Times' Native Ads Take Shape, Include a 'Full Content Studio'
Posted: 11/14/2013 | By: Michael Sebastian | AdAge
Meredith Kopit Levien, exec VP-advertising at The New York Times, said Tuesday that the Times will roll out a native advertising platform on its site in the next several months.
"Native is a table stakes for every marketer and every publisher," she told an audience at Sharethrough's Native Advertising Summit in Chicago. Banner ads, she added, are a "huge and important business" at the Times, but they will become more automated and standardized over time. Many publishers hope native ads will help counter the downward pressure on ad rates that's created by those trends.