New York Times Considering Cheaper Subscription Option
Posted: 4/18/2013 | By: Sarah Marshall | Journalism.co.uk
The New York Times is considering new paid-for products as it heads into the third year of having a metered paywall.
Paul Smurl, vice-president of NYTimes.com paid products, told the Digital Media Europe conference taking place in London that one of the goals is to convert more of the 40 million global readers into paying subscribers by offering a new, cheaper product.
Paul Smurl, vice-president of NYTimes.com paid products, told the Digital Media Europe conference taking place in London that one of the goals is to convert more of the 40 million global readers into paying subscribers by offering a new, cheaper product.