New York Times Struggles to Replace Print Ads With Digital Sales
Posted: 10/30/2013 | By: Edmund Lee | Bloomberg
The New York Times Co.’s advertising
department is struggling to replace its once-lucrative print ads
with digital sales, as Google Inc. (GOOG) and Facebook Inc. gobble up
increasingly large chunks of marketers’ budgets.
Both print and digital advertising at the newspaper
decreased about 3 percent in the third quarter, the company said
last month, signaling that the total amount fell below $140
million. That’s the lowest level since at least 1998, when the
Times began reporting the ad revenue of its individual papers.