News Flash: Twitter Doesn’t Have to Hire Journalists To Be a Powerful Media Competitor
Posted: 5/14/2013  |  By: Mathew Ingram | paidContent
When Twitter recently posted a job listing for a “head of news and journalism,” it sparked a rash of posts and commentary about how the company was becoming a media entity — until Twitter staffer Mark Luckie tossed cold water on that idea with an interview in which he poo-poohed the notion that Twitter had any plans to be a media company. But Luckie’s response misses the point completely, which is that in every way that really matters, Twitter already is a powerful media entity.