News Site Study: 33% of Twitter Referrals Return Within a Week
Posted: 10/16/2013  |  By: Sarah Marshall | Journalism.co.uk
Readers coming to a news site's homepage direct are the most likely to return, according to a study by real-time analytics platform Chartbeat.

Around 80 per cent of those who come to a site direct will come back within one week, the study finds, compared to a return rate of about 30 per cent overall.