Newsday Launches Interactive e-Commerce Advertising Functionality Bringing Consumers One Step Closer to the Products They Want
Posted: 7/25/2013 | By: Press Release | Newsday
Melville, N.Y., July 25, 2013 – Newsday announced today a new direct e-commerce advertising capability in its digital downloadable paper, which provides a direct link to items featured in an ad. This new opportunity provides advertisers with a more effective option to connect with customers using Run-of-Paper ads and offers consumers an easy online shopping experience.
“Newsday is excited to offer to local advertisers more choices to effectively interact with their customers, and to provide consumers with easy access to the products they want,” said Andrea Rothchild, Vice President of Interactive & Classified Advertising for Newsday. “We are always looking for new opportunities for our clients and believe that this capability adds another dimension to traditional advertising.”
Newsday will host in its digital e-edition advertisements from merchants that directly link to the items featured in the ad, connecting consumers with one easy click to specific products in which they are interested. Advertisers also will be able to include video advertisements for the featured products. Appliance and electronics retailer P.C. Richard & Son is the first to take advantage of this advertising opportunity, beginning Thursday, July 25.
“This is the latest example of Newsday being at the forefront of the advertising industry, providing a unique way for P.C. Richard & Son to connect with our customers,” said Gregg Richard, President & CEO of P.C. Richard & Son.
Newsday’s digital downloadable paper is an exact replica of the day’s printed newspaper and also includes enhanced functionalities such as video, photo galleries and more. Readers can download the e-edition on Newsday.com and on mobile applications for Apple iOS, Android and Kindle Fire. Newsday’s digital e-edition was developed and is maintained by PageSuite.
Said Ross Murphy, Managing Director of PageSuite, “We’re proud to work with Newsday to deliver this interactive, powerful advertising opportunity that we believe will help to drive response rates for advertisers.” The digital downloadable paper is available as an exclusive value-added benefit to Newsday 7-day subscribers and Optimum Online customers. It is also included as part of the Newsday Digital Subscription package.