Newspaper Publisher Gannett Makes Upfront Video Pitch
Posted: 3/6/2013 | By: Jeanine Poggi | AdAge
Gannett hosted its first-ever upfront presentations to advertisers on
Tuesday morning, as it looks to woo sponsors who may still view the
company as an old-school newspaper brand.
Gannett joins other traditional print-media companies, like Dow Jones and Conde Nast, who this year are joining the digital NewFronts, a series of presentations made to marketers by big digital players just before the broadcast networks stage lavish entreaties in advance of upfront haggling, to showcase their wares and make a play for those TV ad dollars.
Gannett joins other traditional print-media companies, like Dow Jones and Conde Nast, who this year are joining the digital NewFronts, a series of presentations made to marketers by big digital players just before the broadcast networks stage lavish entreaties in advance of upfront haggling, to showcase their wares and make a play for those TV ad dollars.