Newspapers Should Charge Premium Prices to Fund Digital Side, Study Recommends
Posted: 8/8/2012 | By: Joe McKendrick | Smart Planet
One of the great disruptions seen in the Internet era has been the
massive proliferation of free information sources, something that has
hit hard at the fortunes of the newspaper industry. However, the best
approach for newspapers may be to charge more for their content, versus
going the other direction.
Simon-Kucher & Partners
a marketing and strategy consulting firm that specializes in pricing,
just issued the results of a study which finds that consumers aren’t
sensitive to price increases in newspapers, and the struggling industry
would be better off attempting to increase its margins.