Newspapers Urged to Raise Their Prices to Combat Declining Advertising Revenues
Posted: 9/10/2012 | By: Ian Tennant | Knight Center
Recent data showing print advertising revenue continues to decline in the newspaper industry
has emerged just as some observers suggest newspapers should consider
price increases for their print product, a strategy that doesn't impress
one Wall Street Journal editor.
According to the Newspaper Association of America's (NAA) second quarter results for 2012 (released Sept. 4), nearly $4.8 billion was spent on print advertising but that number reflects a 7.85 percent decline from the same period last year.
According to the Newspaper Association of America's (NAA) second quarter results for 2012 (released Sept. 4), nearly $4.8 billion was spent on print advertising but that number reflects a 7.85 percent decline from the same period last year.