Nick Denton: The Banner Ad Era is Closing

Posted: 5/14/2012  |  By: Brian Morrissey| Digiday.com

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t like them. At Gawker, CEO Nick Denton wants to get out of the business of selling primarily display ad impressions.