OC Register Reader Program Gives Free Ads to 1,300 Charities
Posted: 1/30/2013  |  By: Mary Ann Milbourn | Orange County Register
More than 1,300 nonprofits will receive free advertising space in the Orange County Register as part of the $12.4 million subscriber "golden envelope" gift cheque program launched by the newspaper in November.

Under the program, the Register sent 124,000 seven-day subscribers a $100 gift cheque that readers could designate for the nonprofit of their choice. The charities will get free advertising space for every cheque readers returned in their name.