OC Register Reader Program Gives Free Ads to 1,300 Charities
Posted: 1/30/2013 | By: Mary Ann Milbourn | Orange County Register
More than 1,300 nonprofits will receive free advertising space in the
Orange County Register as part of the $12.4 million subscriber "golden
envelope" gift cheque program launched by the newspaper in November.
Under the program, the Register sent 124,000 seven-day subscribers a
$100 gift cheque that readers could designate for the nonprofit of their
choice. The charities will get free advertising space for every cheque
readers returned in their name.