OC Register Reader Program Gives Free Ads to 1,300 Charities
Posted: 1/30/2013 | By: Mary Ann Milbourn | Orange County Register
More than 1,300 nonprofits will receive free advertising space in the
Orange County Register as part of the $12.4 million subscriber "golden
envelope" gift cheque program launched by the newspaper in November.
Under the program, the Register sent 124,000 seven-day subscribers a $100 gift cheque that readers could designate for the nonprofit of their choice. The charities will get free advertising space for every cheque readers returned in their name.
Under the program, the Register sent 124,000 seven-day subscribers a $100 gift cheque that readers could designate for the nonprofit of their choice. The charities will get free advertising space for every cheque readers returned in their name.