On Print’s Turf, Google Wins for Creativity
Posted: 1/16/2013 | By: Stuart Elliott | The New York Times
THE winner of a contest to encourage creativity in print advertising,
with a grand prize of $1 million worth of full-page ad space in USA
Today, is a company that, it can be said, is a reason there are contests
to encourage creativity in print advertising with prizes like $1
million worth of full-page newspaper ad space.
The contest, the 2012 USA Today Print Advertising Competition, was
announced on Oct. 1, in conjunction with a redesign of USA Today timed
to coincide with the newspaper’s 30th anniversary. The winner of the
contest is the Google
Creative Lab unit of Google, which is known for, among other online
innovations, Google News, a free aggregator of the content of newspapers
like USA Today.